Mobile app development for iOS, Android, and cross-platform products.

Mobile is a different discipline from web, not just a smaller screen. Users are less patient, connectivity is unreliable, and app store review adds a gate that doesn't exist on the web — so decisions we'd defer on a web project, like offline behavior and background state handling, have to be made early on mobile. We start every mobile engagement by identifying which of these constraints actually matter for the product, instead of working from a generic checklist.

We build with Flutter or React Native for the large majority of projects because a single codebase covering iOS and Android cuts both cost and long-term maintenance burden, without the UX compromises cross-platform frameworks used to carry. We reach for fully native development only when a project genuinely needs it — heavy use of platform-specific APIs, or performance requirements that push past what a cross-platform runtime handles well — and we'll say so directly rather than defaulting to native to pad scope.

Retention is decided in the first session, not the app store listing. Onboarding flow, time-to-first-value, and how the app handles a bad network connection matter more to whether someone keeps the app installed than any individual feature. We design and test for these conditions directly — throttled connections, backgrounding mid-flow, permission prompts at the wrong moment — instead of assuming a demo on fast office Wi-Fi represents how the app will actually be used.

App store review isn't a formality — rejected submissions over metadata, tracking disclosures, or in-app purchase handling regularly cost teams a week or more right before launch. We manage store compliance as part of the build itself, not as a last-minute checklist, so submission doesn't become the project's biggest risk.